Back Market

by Studio Herrström and Vucko · 2516

"Back Market is here to change the way the world buys tech by reducing e-waste and promoting sustainability. They do this by refurbishing devices and making them accessible to consumers at prices up to 70% less than the cost of brand new. Studio Herrström and Vucko partnered with Back Market’s in-house agency to rethink the brand’s visual identity, keeping sustainability and device lifecycles at the forefront.

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Retail 2024 Rebrand PurpleGreen Sans-serifSerif MotionIllustration3DOut-of-homeWebsite
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