One New Zealand

In 2020, Vodafone New Zealand bought back the company from Vodafone Global with a clear new purpose: "Unlock the magic of technology to create an awesome Aotearoa."
This acquisition led, in 2022, to a new name, a new brand, and a new story.

The brief was to create a new brand focused on New Zealand, while respecting our Whakapapa – the connection to its 25-year heritage as Vodafone NZ (a brand they will continue to partner with in global markets). It had to be inclusive of all New Zealanders, avoid cultural tokenism, and reflect the drive to radically simplify all aspects of the business in order to deliver true transformation.

We found the name 'one' hidden in the last three letters of the Vodafone name. A name that spoke to our desire to empower all Kiwis. The brand Wordmark was written as a URL to enable simplification of brand communications.