268 Estúdio Design Builds a Vibrant Brand Identity for Liftus Sports Lifestyle

Liftus was created with the ambition of building more than a sports accessories brand. The challenge was to develop a visual identity that could balance energy and vibrancy without falling into a childish or overly generic aesthetic, while still connecting with real people and their everyday routines. The founders had a clear vision of purpose, community and evolution, but needed a cohesive way to translate these ideas into a strong and consistent brand. The solution was to craft a brand system