Dozen Agency

A 30-Year Journey of Ukrainian ketchup. Chumak a true classic on every table

2026 World Brand DesignWBDSPackaging Design

A 30-Year Journey through the history of Ukrainian ketchup has made Chumak a true classic on every table. To mark this milestone anniversary, we created a limited-edition package design for Chumak Shlyakh ketchup, with a rich tomato character. One of the goals was to pay tribute to the brand’s early packaging designs. Do You Know the Ukrainian Night deep and sky-blue? We kept blue as the brand’s distinctive visual signature, giving it greater depth and turning it into an enchanting backdrop for

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