A Return to Red: Xfacta Reinvigorates Cow & Gate

Cow & Gate has been part of family life for generations. Its name carried familiarity, trust and more than a century of experience, yet its visual identity was no longer expressing those qualities with sufficient confidence. The brand had once been closely associated with red, a colour embedded in how parents remembered and recognised Cow & Gate. Over time, the packaging had moved towards a predominantly green visual world in an attempt to communicate naturality. This weakened one of the brand’s