A Whole World of Different: Bringing Wise into the Physical World

We partnered with digital-native fintech brand Wise to create its first ever physical brand presence, redefining traditional financial category codes with a bold two week pop-up activation at Future Stores on Oxford Street in London. The activation focused on celebrating Wise’s everyday current account services - shifting perceptions of solely being an international transfer service to a more holistic everyday offer, promoting Wise’s vision of a current account that works both at home and abroad