Affogato Brand Design Creates a Collectible Packaging System for Rude Olive

In a category often dominated by predictable food cues and functional packaging, Rude Olive takes a different approach. Created for a grab-and-go olive brand, the identity embraces the unapologetic personality of the product itself: salty, briny, bold, and just a little unhinged. At the heart of the project is a custom-drawn wordmark that feels expressive and full of character. Its exaggerated curves and playful proportions give the brand a distinctive shelf presence, while retaining the confide