Break Design

Amaro Amabile, Stock Italia: The New Botanical Spirit with a Floral Soul

2026 World Brand DesignWBDSGraphic DesignIdentityPackaging Design

A new amaro signed by Lionello Stock enters the convivial sharing market, completing Stock Group’s portfolio of Italian-hearted spirits: Amaro Amabile, an herbal liqueur that bridges the company’s extraordinary heritage with modern consumption trends, making tradition highly relevant for today’s consumers. The visual identity fully expresses this synergy between past and future. The iconic Stock 84 bottle remains unchanged, ensuring immediate recognition on shelf and leveraging the strong awaren

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