Anter Anter Develops Tom Ford Techwear as a Cyberpunk Driven Brand Identity Fusing Luxury Fashion and Industrial Aesthetics

Tom Ford Techwear Brand Identity. Anter Haus designed a techwear brand identity for Tom Ford, fusing cyberpunk anime aesthetics with luxury fashion in a bold black, white, and red system. Anter Haus took on the challenge of building a techwear brand identity for Tom Ford’s emerging sub-brand. The brief asked for something that could live inside the luxury house while speaking to a different customer: one drawn to technical garments, dark cinema, and industrial culture. The result is a custom log