Tognollo Studio

Araukaria Single Malt Whisky: Packaging and Label Design Inspired by Araucaria Bark

2026 World Brand DesignWBDSPackaging Design

Araukaria is a Brazilian single malt whisky aged for eight years in araucaria wood, produced and distilled in the highlands of Serra da Mantiqueira. The araucaria tree, a symbol of the region, shaped the entire project: the bottle glass was sculpted after the texture of its bark, with reliefs that echo the scales of the trunk, so the package can be recognized by touch before it is read. The metal applied to the stopper and the front label speaks of the longevity of these trees, which cross gener

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