Arrels Reconnecting Water, Heritage, Nature, Territory and Memory

Arrels is a comprehensive packaging and brand identity redesign project for Agua de Benassal, Spain, conceived with the aim of restoring and highlighting the connection between the brand, the water, and the territory from which it originates. The project is based on one essential idea: the packaging should not simply be a container for the product, but an extension of its origin, history, and identity. One of the main changes introduced by the project is the complete transformation of the bottle