Avvio Viaggi — A Brand Identity for Intentional Travel Experiences by Vilarejo Design

Avvio Viaggi was created to challenge the conventional travel agency model, often centered on price and volume rather than experience and meaning. The project was driven by a clear strategic intention: to position the brand as a curator of intentional journeys, where each trip is designed to create emotional, cultural and personal value. The name “Avvio”, meaning “beginning” in Italian, represents the starting point of transformative experiences. It reflects not only the act of traveling, but th