Muhammed Etman

Ayla Skincare Branding by Muhammed Etman

2026 World Brand DesignWBDS

Ayla is a modern skincare brand born in Copenhagen, where simplicity is embraced as a form of luxury. Rooted in the balance between nature and science, the brand was created to reflect a more thoughtful approach to skincare one that values clarity, intention, and refined performance over excess. Every aspect of Ayla is designed to feel calm, honest, and elevated, offering a skincare experience that is both effective and visually understated. At the core of the identity is a distinctive gradient

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