Baek Korean Bakery Inspired by Traditional Flavors and Modern Taste

Baek is a contemporary Korean bakery concept built around the relationship between baking, tradition, and time. The identity begins with a simple but unexpected idea: traditional Korean pastries, cakes, and bakery objects are transformed into the markers of a hand-drawn clock face. Rather than using time as a decorative motif, the clock becomes the central visual metaphor of the brand. Baking is inseparable from time. Butter softens, dough rests, textures develop, and recipes are repeated, adapt