Bake Bold: Brandon Rolls Out Rebrand for the UK’s Leading Pastry Brand, Jus-Rol

Rolling out across the UK and Ireland in June, Brandon’s partnership with the Jus-Rol team includes design strategy, visual identity, and a new packaging design system for the brand’s chilled, Ready to Create, and frozen product portfolio. “Founded in 1954 out of a family bakery, Jus-Rol became the UK's original innovators in ready-rolled pastry. However, with increased competition from own-label products borrowing from Jus-Rol’s branding cues, growth had begun to flatline. We ran a ‘Challenge C