Baora Transforming Local Product Perception Through Modern Packaging Design

Baora is a branding and packaging project built around baobab juice, a product deeply rooted in African consumption habits but still mostly consumed in informal, random, and customary ways rather than through structured commercials rarely positioned through modern brand standards. While many local African products already possess strong cultural and nutritional value, they are often distributed through informal systems and rarely presented through contemporary branding and packaging standards su