Beautiful Days: Brand Identity and Packaging Design by Sump Design

Project Overview Beautiful Days is a Taiwanese tea brand whose tea leaves are grown in the protected watershed area of the Feitsui Reservoir. As the brand evolved, its original identi. As the brand evolved, its original identity no longer sufficiently represented its natural farming values, tea origin, and growing product range. Design Challenge In the tea market, many brands rely on similar visual codes drawn from traditional culture, making differentiation increasingly difficult. The challenge