Blumo Modern Daily Self-Care for Every Day Ritual

In Thailand’s tropical climate, deodorants are often designed around performance first. Most brands communicate freshness, protection and efficacy through highly commercial visual language, leaving little room for design to shape the experience itself. Packaging is expected to explain function, while aesthetics become secondary to product claims. Blumo explores a different direction. Instead of treating deodorant as a purely functional product, the project reimagines it as an everyday self-care