Backbone Branding

Bonilat puts a heart at the center of everyday nourishment

2026 World Brand DesignWBDSPackaging Design

The Bonilat redesign is built around a distinctive heart-shaped visual, symbolizing care, nourishment, and emotional connection. This became the main idea that holds the whole system together. From this central element, the design develops with clarity, softness, and a strong visual rhythm. It is supported by the bold vertical Bonilat wordmark, which immediately draws attention and creates a strong shelf block when the products are placed side by side. The design follows a minimal approach. Gene

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