BORK Branding Concept by Eva Chistyakova

The visual concept of the rebranding is built on a radical departure from the brand’s previous image: moving away from pseudo-German rigidity, retrofuturism, and heavy “technical premium” aesthetics, which previously defined its visual language and perception. Instead, BORK shifts toward the image of a light, intelligent, and technologically refined design object — visually clean, minimalist, and aesthetically calm. It is perceived not as a household appliance in the traditional sense, but as pa