Bottega Zelachi - Building a Unified Food Brand Through the Journey of Taste

Bottega Zelachi is a premium food brand specializing in European-style cheese and dairy products tailored to Vietnamese tastes. As the business expanded across both retail and food service channels, its previous visual identity no longer reflected the quality of its products or its long-term ambitions. The brand lacked a clear design concept, consistent packaging architecture, and a unified visual system, making it difficult to communicate its story, maintain consistency, and efficiently launch