Bradda Design

Bradda Design Launches Rupty as a Disruptive Natural Treat Brand for Modern Pet Culture

2026 World Brand DesignWBDS

Rupty is a natural treat brand for dogs and cats born to challenge the logic of the traditional ultra-processed snack industry. Its products are made from simple and real ingredients, with no additives, disguises, or magic formulas. Operating in e-commerce, with a presence in pet shops, veterinary clinics, and pet-friendly spaces, the brand speaks to an urban, young, and conscious audience looking for healthier choices for their pets, transforming treat time into a genuine exchange of affection.

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