Brand and Visual Identity for St. Petersburg-based Ski Tour Operators

Project Overview: A comprehensive branding and visual identity project for PITERSKI, a St. Petersburg-based ski tour operator. The project began with in-depth analysis, allowing the brand to stand out from major competitors and highlight its unique strengths through design. The Objective: To create a unified visual communication system that ensures brand recognition across all platforms. It was crucial to differentiate PITERSKI from competitors while reflecting the company’s core values: joining