Brand Identity for Aperture Capital, a Long-Hold Private Equity Firm.

The Discipline of the Opening Aperture Capital is a Chicago-based private equity firm investing in mid-market American industrial businesses, including precision manufacturers, specialty chemical producers, and components shops with $20M to $100M EBITDA. The firm is built on a contrarian thesis in the category: hold companies for decades, use leverage conservatively, and keep the operators in place. At Numinous Agency, we build brand systems for B2B companies that need to communicate seriousness