Brand Identity For Food Bars by Student Irina Briukhova

Task: Create a brand identity for Powder Food bars. At the start, the brand is aimed at people who enjoy winter sports and outdoor activities. In the future, the brand plans to expand to summer and other outdoor activities. Process: I talked to people from the target audience to understand their needs, problems with snacks in the mountains. I also researched the market and competitors. This helped define the brand direction and turn the ideas into a clear visual style and graphic design. Concept