Brand Identity for San Francisco's Devtool Padel Tournament

dev_tools.padel() is a padel tournament for devtool founders and investors in San Francisco. KOJI partnered with CodeRabbit and Evil Martians to create the brand identity and visual communication for this startup-focused event. San Francisco is tired of technical meetups. The brand identity needed to feel natural to both worlds behind the tournament: padel and developer-facing startups. Instead of simply combining sports and tech references, we built a visual system where the same graphic elemen