Brand Society Creates a Chocolate Block Worth Tackling

Cadbury Dairy Milk and the All Blacks share something rare: they're both wildly iconic brands that people naturally gather around. Fandom at its finest. For 2026, Mondelēz wanted to move beyond sponsorship to create a collaboration fans could truly engage with. The opportunity began inside the Cadbury factory, where All Blacks stars Will Jordan, Damian McKenzie, and Codie Taylor stepped into the role of chocolate creators. Working alongside Cadbury’s team, they helped develop a brand-new Dairy M