Brand strategy, brand design and campaign for Region Twente Marketing

Twente Marketing is committed to promoting the appeal of the Twente region. Commissioned by the 14 regional municipalities, local tourism boards, and entrepreneurs in the leisure sector, the organization primarily focuses on attracting multi-day visitors. However, day-trippers and residents of Twente are also part of the target audience. Twente Marketing struggled with the positioning of the Twente region among its target audiences, engaging partners, and gaining support from the municipalities