Branding and Packaging Design for Jaleo Extra Virgin Olive Oil

Spain is the world’s biggest producer of extra virgin olive oil, though it’s not the top seller. Italy is. They’re also the main importer of Spanish olive oil. And you know what? It’s all a matter of branding. That’s why Jaleo was founded, a brand with attitude, created to claim the space and recognition Spanish olive oil deserves. Jaleo seeks to reclaim and reinterpret our cultural legacy, which is why the brand is conceived as a high-impact visual identity that reimagines this symbolism throug