BrandMe launches bold new identity for Olvi’s Juju soft drink brand

BrandMe is proud to share a new identity for Olvi Juju, a bold new challenger brand created to disrupt the mainstream Finnish soft drinks category through expressive design, local character and an unapologetically refreshing personality. In partnership with Olvi, BrandMe crafted a distinctive and playful brand world rooted in the local spirit and optimism of Finland to deliver an accessible soft drink brand made for everyone to enjoy. The new identity system combines bold vibrancy with expressiv