Brio Sparkling Beverage: Vibrant Hand-Drawn Packaging Design Concept

Brio is a conceptual packaging design for a sparkling beverage line based on natural juices. The project explores a contemporary visual language for the soft drink category, moving away from traditional realistic fruit imagery and overloaded compositions. The visual system combines bold color fields, minimalist typography, and expressive sketch-style graphics inspired by spontaneous hand-drawn lines. Each flavor is represented through its own dominant color and dynamic fruit illustration while m