Briosé, a Warm and Playful Brand Identity for an Artisanal Gelato and Pastry Shop

Briosé is a complete brand identity and packaging design project created for an artisanal gelato and pastry shop founded by sisters Elisa and Elena. The aim was to build a warm, recognisable and contemporary visual identity capable of bringing together the many sides of the business, from artisan gelato and single-portion desserts to cakes, decorated biscuits and special events. The logo design combines a structured serif wordmark with two custom-designed letters. The B and the O were reshaped i