Tiptoh is a brand new and innovative plant-based drink made from split peas, entering a market that demands both sustainability and style. Its visual identity is defined by a bold, stacked wordmark in which the split pea—the core ingredient of the product—is implemented in a clever, abstract way. This architectural logo serves as the anchor for the entire brand, while secondary information extends this vertical, stacked design through the consistent use of graphic bars and geometric pea shapes t
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