Butchering a brand identity, but in a good way, a brand identity for Ellis Butchers

Founder Nick Ellis acquired two distinct shop locations in Blackheath Village and Blackheath Standard. We were asked to create a unique branding strategy for what was to become a pioneering, sustainable whole-carcass butcher business. The core challenge was to differentiate the two locations to serve their specific local audiences while maintaining a cohesive, premium parent brand. We developed a multifaceted architecture strategy to manage the two distinct shop personalities under the overarchi