The packaging design Carte D’Or brand’s new Petite Bar range combines the brand’s premium identity with a bar format that introduces a different experience to the ice cream category. Bringing a global trend with its small-sized, shareable concept into Turkish market, Petite Bar offers a contemporary consumption experience while maintaining the elegant and refined image associated with the Carte D’Or brand. To reinforce the brand’s premium positioning, gold was adopted as the dominant visual elem
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