Cendre - An Editorial Tea Brand Built for the Thinking Hour

Cendre is an editorial tea brand created for urban creative professionals including designers, writers, architects, strategists, editors, and other knowledge workers whose daily lives revolve around concentration, reflection, and sustained mental focus. Positioned at the intersection of print culture and ritual consumption, the project intentionally distances itself from the visual clichés commonly associated with contemporary tea branding. Rather than borrowing from wellness aesthetics, botanic