Château Mercier branding by Veryx

Château Mercier is an iconic heritage Castle in Sierre, Switzerland, originally built in the early 20th century and long associated with culture, hospitality, institutional gatherings and local memory. The challenge was not simply to modernise a visual identity, but to reposition the perception of a place. Like many historic buildings, Château Mercier carried a strong symbolic presence: admired, respected, but sometimes perceived as distant, formal or intimidating. The ambition was to help the C