Clarifying a brand for future growth for SGFE Website and Rebrand

The Challenge London-based business management consultancy SGFE had evolved significantly, but its brand hadn't kept pace. Its expertise, offer and ambitions had grown, yet its existing positioning and website weren't clearly communicating the business it had become or what made it different in a crowded consultancy market. The challenge for Cheadle Hulme-based agency Dawn was therefore bigger than a visual refresh. It was about closing the ga