Clay Global

Clay Global Turned MakerDAO Into Sky With One Complete Rebrand

2026 World Brand DesignWBDSDigital DesignIdentity

Sky is the evolution of MakerDAO, one of the most established names in decentralized finance. MakerDAO built its reputation on DAI, a decentralized stablecoin, and a governance model that gave token holders a direct role in protocol decisions. As the ecosystem matured and expanded, the organization needed a brand that could match its ambitions: a new name, a new identity, and a new architecture for the products and sub-brands growing within it. The rebrand wasn't just cosmetic. Under the Sky umb

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