Vera Zenina

CLN, Travel-Inspired Toothpaste Tablet System for People on the Move

2026 World Brand DesignWBDSPackaging DesignProduct Design

Background Modern lifestyles increasingly blur the boundaries between work, travel and everyday routines. Oral care, however, still relies on products designed primarily for use at home, making it inconvenient to stay consistent throughout the day. CLN is a conceptual toothpaste tablet system created for people who are constantly on the move. Instead of treating portability as an additional feature, the project builds the entire brand around the visual language of travel, transforming everyday o

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