Co+Lab Launches FENX as a Resilient Supplement Brand Uniting Performance Recovery and Social Impact

Description: FENX is a supplement brand that evolved from a humanitarian initiative launched in March 2022. Over time, it transformed into a product focused on endurance and recovery — both for soldiers on the frontline and for civilians living under prolonged stress. Our task was to develop a comprehensive brand system capable of functioning simultaneously as a socially responsible initiative and as a competitive commercial product. Problem: To sustain endurance, frontline soldiers often consum