Cofario Club: Character-Led Packaging Design for a Flavoured Coffee Range

Cofario Club is a packaging design project developed for a range of flavoured ground coffees. The objective was to create a visually distinctive product line that would stand out on the shelf while helping consumers instantly recognize and differentiate individual flavours. The design strategy was built around a simple idea: coffee is closely connected to mood, emotion and daily rituals. Instead of relying on traditional flavour photography, the packaging uses a series of custom character illust