Coffiyeh – Brand Identity & Visual System

Coffiyeh is a coffee brand identity built around the intersection of coffee culture and the visual language of the Kofiyeh. The project translates a familiar cultural reference into a contemporary brand system, avoiding literal decoration and focusing instead on structure, rhythm, contrast, and symbolism. The identity combines Arabic and English visual cues through a bilingual logo system, a restrained color palette, and graphic elements inspired by the geometry and symbolism of the Kofiyeh patt