Concept_etform Designs Tés del Mundo for San Benedetto as a Global Tea Experience Through Packaging

Tea as a cultural and sensory experience. Tés del Mundo is San Benedetto’s tea collection inspired by places, traditions, and rituals from around the world. For this project, we developed a visual identity capable of translating the essence of each origin into a distinctive packaging system, while preserving a clear and coherent connection with the San Benedetto brand universe. Each label was designed to evoke its own setting and character. Amazonia suggests lush biodiversity and vibrant intensi