Confetti Gives Aoba a Tropical Rebrand as Bold and Vibrant as the Islands That Inspired It

A Brand Reborn from the Islands Aoba was born from a desire to bring the freedom of tropical escapes into everyday fashion. Founded by sisters Aayuushi and Anushka and featured on Shark Tank India Season 3, the brand had outgrown its former identity and needed a visual world that truly matched its spirit, one rooted in nature, adventure, and unapologetic self-expression. The core challenge was standing out in a saturated resort wear market without losing authenticity. Confetti’s process began wi