Confetti gives new bakery brand Novis a ground-up identity and packaging system

Confetti has partnered with Novis to build a complete bakery brand from the ground up. For years the region's bakery shelves have told the same story: a handful of familiar names, dated packaging, no ingredient narrative, and enough distribution to make the absence of quality feel normal. Novis was set up to change that, built on the belief that people deserve bread genuinely worth buying. Confetti came on board at the very beginning, before a label had been designed or a name decided, with a sc