Costa d’Oro Olive Oil Packaging by Smarimo Redefines a Historic Brand Through a Premium Structural Design

A structural packaging redesign inspired by premium spirits aesthetics, restoring authority and clarity to a historic Italian olive oil brand. To make Costa d’Oro, a historic Italian olive oil brand rooted in Umbria, truly recognizable, a simple restyling was not enough. The brand needed a new character – contemporary, yet fluent in the classical language of the category. The challenge was clear: innovate without disrupting, transform without betraying. Every element was reconsidered with experi