Cowgirl Coffee Vodka Cocktail, Branding, Label and Packaging Design

For Cowgirl Coffee, a ready-to-drink cocktail by Happy Cow Vodka, the goal was to create packaging that felt as premium as the drink inside while standing out in a crowded cooler. Every element, from the vintage-inspired typography and western illustration to the clean color palette and cohesive carton design, was crafted to build a memorable brand experience. The can is often the first thing someone notices, but the 4-pack carton is just as important. It's the billboard shoppers see from across