Cyclus Marine Branding for a Maritime Giant

Brands built to represent complex systems must compress that depth into a name and a logo with real carrying capacity. That was the challenge with Cyclus Marine, a subsidiary of Wilhelmsen Ship Management (one of the world's largest ship management companies, Norwegian in origin). Cyclus Marine is the new brand under which the group operates in the Singapore market, and while the company itself is new, its teams and resources draw on more than half a century of history. Squembri developed the co