Daniela Barrio Develops SOZ as a Vibrant Mocktail Brand Blending Nightlife Energy With Contemporary Wellness Culture

SOZ is a natural mocktail brand born from the idea that the party doesn’t stop just because alcohol does. Challenging the quiet codes of traditional wellness brands, SOZ embraces nightlife, energy, and self-expression. Inspired by Miami Vice and disco culture, the identity captures a bold, vibrant, and unforgettable spirit — proving that natural can be fresh, but also loud, confident, and made for a new generation that celebrates on its own terms. More than just a drink, SOZ represents a shift i